Source.ag, a Dutch startup and StartLife alumnus, has raised €15.2 million ($17.5M) million in Series B funding to expand its applied-AI platform for Controlled Environment Agriculture (CEA). The round brings total funding to over €52M ($60M) and accelerates global scaling and product development with industry partners across Europe and North America.
The round was led by Astanor, one of StartLife’s investor partners, with strategic participation from Enza Zaden and grower cooperative Harvest House. The investment reflects a clear industry need of applied AI to meet surging demand for fresh produce while bridging the cultivation expertise gap.
From Greenhouse Data to Measurable Impact
Founded in 2020, Source.ag builds applied AI that growers use every day. The platform now supports over 300 greenhouses, covering 2,500 hectares in 18 countries, contributing to daily supply of tomatoes, bell peppers, and cucumbers for an estimated 40 million people. By centralizing data and digitizing cultivation know-how, Source.ag acts as an AI co-pilot to predict yields, automate irrigation, and improve quality and efficiency from greenhouse to retail.
Rien Kamman, CEO and Co-founder, Source.ag: “This Series B round confirms the industry’s belief in our vision: food chain innovation requires AI companies to partner closely with the industry. The grower is the core player, the one putting healthy food on supermarket shelves, and we build the solutions they need to excel. Our ambition is to sustainably feed everyone with sufficient fruits and vegetables. This investment confirms the market views us as the definitive AI partner leading the sector into the future.”
Grower Expertise Powered by Data
CEA is a powerful answer to land and water constraints, but expertise is scarce and unevenly distributed. The capital will fuel global scaling and product expansion, deepening decision support for climate control, irrigation, and yield forecasting. Source.ag’s models capture best-practice know-how and make it repeatable at scale, helping producers forecast more accurately, save labor, and lift output while maintaining quality.
With Enza Zaden and Harvest House on board, the data loop spans seeds, cultivation, and retail demand, compounding gains across the value chain.
Hendrik Van Asbroeck, Managing Partner at Astanor, said: “Our objective is to make the food chain more sustainable, and Controlled Environment Agriculture (CEA) is a necessary technology to achieve this. Since our initial investment, Source.ag has demonstrated that AI is key to scalably delivering climate-resilient food production. They’ve successfully transformed AI from a promising theory into an indispensable operational platform for the world’s largest fresh produce growers.”
Jaap Mazereeuw, CEO of Enza Zaden, added: “By collaborating with Source.ag, we integrate a crucial data layer into our seed breeding. Source.ag’s AI strategies, combined with our varieties, minimize risk for the grower and ensure they maximize the potential of our innovative seeds. This is a joint commitment to helping our customers succeed in a rapidly expanding market.”
Jelte van Kammen of Harvest House said: “Our growers experience the value of Source.ag daily, from saving labor time to achieving better forecasting accuracy. That’s why we’ve been working closely with Source.ag for multiple years. We see Source.ag as a strategic partner that equips us to meet our growth targets and secure the competitive data advantage the evolving market demands. It is a direct investment in the sustainability of our cooperative and an efficient fresh produce chain.”
StartLife’s Early Support
Source.ag joined StartLife A La Carte in 2020. Since then, as a StartLife alumnus, the team has tapped our mentor network, investor partners, and our globally connected ecosystem anchored in Wageningen to move from proof to scale.
Through StartLife A La Carte, startups get tailored sprints with senior venture builders, access to Wageningen University & Research (WUR) expertise and facilities, and targeted introductions to investors and partners, so they can validate faster, raise smarter, and scale with confidence.
